we are base

we are base is a holistic open minded agency for Talent Management, Influencer Marketing & Social Storytelling.

Together, we have developed a typographic branding concept that aims to embody the values of we are base. The em dash from the logo is applied across various text layers, such as introducing talents like 'I am — Nina Valioso' in the interludes for services 'we are — Talent Management' and after projects showcasing best practices with brands like 'we are — NIVEA' etc. The concept was created according to the client's desire to have a brand presence that is not loud but consistently present.